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Episode 19

A CONVERSATION WITH 
BRIAN TREU

Available on Apple Podcasts, Spotify and YouTube

REDEFINING LIMITS | BRIAN TREU’S STORY OF DISCIPLINE, GROWTH, AND ENTREPRENEURIAL SUCCESS

How much do you focus on your business’s momentum?

 

On my podcast with Brian Treu, founder of Intelvio, he told me that everyday he makes sure to be at his desk by 4am. That blew my mind.

 

He told me the reason for that was he could then dedicate 4-5 hours to focusing on the momentum and direction of the business. Because everyone else was still asleep, it allowed him to think deeply about the direction of the business and what he needed to do to get it there faster. It gave him time to take notes, make plans, send emails, and get on top of things before the day.

 

This allows him to then spend the rest of the day handling the day-to-day maintenance and operations of the business, without having to worry about if they will reach their goals and move forward as a company.

 

I personally love this philosophy, and think it can be applied through all areas of life. If you’re only focusing on maintenance in your business, family, and time, you’ll often get discouraged and lost.

“If you’re disciplined enough to take the time to chart your course and make sure you’re on track to hit your goals, then life become so much more fulfilling in every aspect.”

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5 GREAT LIFE LESSONS FROM BRIAN:

  1. It’s all about the stuff you do when no one’s watching. If you’re building a business and you only work hard when you have an audience, you won’t make it very far. So you have to be able to do the stuff nobody wants to do, even with no one watching. Do it for yourself. 

  2. Maintenance itself doesn’t build a business. You need time to build direction and momentum. Brian gets to the office at 4am everyday so he can take a few hours to make plans for the company. This allows him to go through the rest of the day with the peace of knowing they’re moving in the right direction.

  3. Entrepreneurship is about being able to wear every hat. In the beginning, if you don’t have the discipline to sit down and learn about every aspect of your business, you won’t make it very far.

  4. No one can succeed by going it alone. Your mentors, cofounders, spouse, and family are all crucial in your success. Make sure to keep those relationships alive and healthy.

  5. Nice matters. The one thing Brian told me he hopes people will say at his funeral is that he was nice, and that being nice mattered to him. Being nice brings a fulness into your life that you can’t find anywhere else.

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