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Episode 21

A CONVERSATION WITH 
TAZ MURRAY

Available on Apple Podcasts, Spotify and YouTube

TAZ MURRAY’S PATH TO SUCCESS WITH TRU FRU

Have you tried Tru Fru? If not you are seriously missing out. It turns out that frozen raspberries covered in chocolate are the true key to happiness 😂

 

Loved talking with Taz Murray, founder of Tru Fru on my podcast recently. Beyond his snackable dessert genius, this man is also full of wisdom.

 

Taz knew he wanted to be an entrepreneur for a long time. From having an entrepreneurial father to starting small businesses as a kid, he was excited to build his own thing. But instead of just jumping into it, Taz decided to take time to get “real-life experience” first.

 

After graduating from BYU, Taz was an accountant for 4 years, which allowed him to see the numbers behind a large variety of businesses. He then went to business school, and after graduating he got hired at a business consulting firm. In his words, he wanted to

“Learn from other people’s experiences and failures first.”

After this, he went on to purchase a candy company, which he helped grow from $6 million to $25 million and then sold. He then continued to grow by acquiring other companies in the space, and learned all he could about the candy world. He then sold them off and took a small break, before starting Tru Fru with his cofounders. And although there were plenty of ups and downs, Tru Fru quickly grew into a massive success.

 

I love Taz’s story because sometimes it can be easy to feel impatient while waiting for the “big bucks” to come. Often we get caught up chasing shiny opportunities, instead of taking the time to learn and grow from other’s experiences and on their dime. Because Taz was willing to be patient and learn before he earned, he was able to make Tru Fru into a success fairly quickly.

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ADVICE FROM TAZ ON BUSINESS PARTNERS:

In Taz’s words,

“Some people are good at business flying solo, but for me having great partners is crucial.”

In Taz’s words, “Some people are good at business flying solo, but for me having great partners is crucial.” Here are some takeaways I got from Taz on partners:

 

  • They must have different strengths than you. Every person has strengths and weaknesses, and you must combine forces with people who can counterbalance your weaknesses with their strengths. That way everyone can double-down on what they’re good at, and the business can move forward faster.

  • Hire people smarter than you, and pay them better than you. Taz told me early on he realized that one of his weaknesses was marketing, so he made sure to hire marketers who kenw their stuff, because he would be trusting them completely. He also didn’t let the title of “CEO” get to his head. He made sure to pay them what they were worth, (which he was proud to tell me, was often more than he paid himself).

  • Business is like a team sport, not a classroom. Taz shared about how sometimes in life, it’s all about being the only winner. But if you take this mindset into business, you will fail. You must be focused on helping everyone in your organization win as a team, and that will carry you higher and farther than you could’ve gone on your own.

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